Shift In Marketing helps entrepreneurs and small businesses grow through CRM systems, automation, AI-powered workflows, websites, and digital marketing solutions. DevHush powers the WordPress execution behind the scenes so their team can stay focused on customer growth, automation strategy, and platform innovation.
Projects Shipped
Shift In Marketing is a growth-focused CRM and digital marketing platform designed specifically for solo entrepreneurs and small businesses looking to scale without the complexity of enterprise systems.
Led by Eric and the Shift In Marketing team, the company combines CRM technology, AI-powered automation, marketing systems, websites, funnels, and customer engagement tools into one centralized platform that helps businesses improve operations and customer communication.
Their services include:
What makes Shift In Marketing different is its focus on accessibility and business simplicity. Instead of overwhelming businesses with disconnected tools and complicated systems, the platform provides an all-in-one ecosystem designed to help entrepreneurs automate repetitive work, improve customer engagement, and scale efficiently.
As the platform expanded and more businesses joined the ecosystem, technical implementation and backend website support demands increased significantly. Website updates, WordPress execution, funnel implementation, automation integrations, maintenance requests, responsive optimization, and technical troubleshooting required a dependable development workflow capable of supporting fast-moving client needs.
That’s where DevHush became part of the workflow.
DevHush supports Shift In Marketing as their dedicated white-label WordPress execution partner — handling WordPress development, website implementation, backend support, responsive optimization, troubleshooting, maintenance, landing page execution, and technical improvements behind their branding. This allows the Shift In Marketing team to stay focused on CRM growth, automation systems, customer support, and strategic expansion while DevHush manages the technical execution layer.
As Shift In Marketing continued expanding its CRM platform and automation services, managing technical execution internally became increasingly difficult.
The company was simultaneously handling website builds, sales funnel implementation, customer automation systems, landing pages, CRM support requests, SEO improvements, platform optimization, and ongoing digital marketing support across multiple projects.
Because many services relied on fast implementation and reliable technical performance, delays in backend execution could directly impact customer onboarding, automation workflows, and overall client experience.
The internal team needed to stay focused on:
—not spend valuable time troubleshooting WordPress issues or coordinating fragmented freelance development resources.
Building a fully in-house development department would have added unnecessary operational overhead while reducing flexibility. Freelancers often created inconsistent turnaround times, communication gaps, and unpredictable project continuity.
Shift In Marketing needed a backend execution partner capable of integrating directly into their workflow, adapting quickly to evolving projects, and delivering reliable technical support behind the scenes.
That’s when DevHush became part of the workflow.
DevHush operates as Shift In Marketing’s dedicated white-label WordPress execution partner.
Whenever Shift In Marketing launches a new website, sales funnel, landing page, automation workflow, or optimization request, DevHush handles the technical implementation behind the scenes while their internal team focuses on customer growth, CRM systems, and business strategy.
The workflow is designed to integrate directly into Shift In Marketing’s internal systems and communication process — creating a scalable and efficient delivery structure for both the platform and its clients.
Lancaster, South Carolina, USA
Berlin, Maryland, USA
Fishers, Indiana, USA
South Africa
Dronten, Netherlands
