WordPress Builds

Roadrunner Equipment

A WooCommerce Based Equipment Sales WordPress Website Developed from Figma to Elementor

DevHush developed a custom WordPress site for Roadrunner Equipment, converting Figma designs into a responsive Elementor build with WooCommerce and ACF integration. Built for used equipment and forklift sales, the site is optimized for performance, SEO, and accessibility across all devices.

Responsive design

Partner

Lux Marketing

Project type

Industrial Equipment

Durations

16 Days

Tech stack

WordPress

Pages

6

Year

2024

About The Project

Julio Lopez wanted a visually bold and professionally structured website that would accurately represent the Roadrunner Equipment brand while creating trust and credibility with potential buyers.

The primary goal was to transform the provided Figma design into a fully functional Elementor-based WordPress website while integrating WooCommerce and ACF functionality for inventory management, product presentation, and flexible content control.

The platform needed to showcase used forklifts, industrial equipment, rental services, financing options, and company information in a clean and highly professional format.

The project also required dynamic content management systems, structured inventory presentation, and scalable backend flexibility using ACF.

The website needed to maintain strong responsiveness, SEO visibility, and fast loading performance while supporting image-heavy sections and modern UI layouts.

DevHush handled the complete Figma-to-Elementor conversion, WooCommerce integration, ACF implementation, WordPress development, responsive optimization, SEO improvements, and performance enhancements throughout the project.

Problem

The Challenge

Industrial equipment websites require more than professional visuals—they must clearly present inventory, improve trust, organize technical information, and create a smooth browsing experience for potential buyers.

Julio needed a fully responsive and scalable website capable of accurately transforming the original Figma design into a modern Elementor, WooCommerce, and ACF-based platform.

icons8-handshake-100 (1)
Figma to Elementor Conversion
The website required accurate conversion from Figma into Elementor while maintaining the original design consistency and responsive behavior.
icons8-woocommerce-100 (2)
WooCommerce Inventory Integration
The platform needed WooCommerce functionality capable of presenting industrial equipment and inventory in a structured and manageable way.
icons8-settings-gear-icon-100
Dynamic Content Management With ACF
Advanced Custom Fields (ACF) were required to create flexible backend content management and scalable inventory structures.
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Professional Product Presentation
Equipment details, rental options, financing information, and company services needed to be presented in a visually clean and trustworthy way.
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SEO & Performance Optimization
Despite having media-rich layouts, dynamic product sections, and advanced functionality, the website needed optimized speed and strong search engine visibility.
Discuss

Figma Review & Website Planning (Day 1)

We reviewed the provided Figma design files and organized the website structure, inventory hierarchy, WooCommerce implementation, ACF field architecture, responsive layouts, and user flow strategy.
stack

Elementor, WooCommerce & ACF Development (Day 2)

The website was fully developed using Elementor with pixel-perfect layouts, responsive structures, WooCommerce integration, dynamic ACF-powered content sections, and modern inventory presentation.
Discuss

SEO, Optimization & Final Launch (Day 3)

Final improvements included responsive testing, WooCommerce optimization, ACF functionality testing, speed optimization, SEO enhancements, browser compatibility checks, and quality assurance before deployment.
Approach

How we approached this

Our approach broke into three clean phases over 12 days:
Deliverables

What We Built

Custom Equipment Sales WordPress Website A fully customized platform designed to showcase forklifts, industrial equipment, rental services, financing solutions, and company information.

Figma to Elementor Conversion

Complete pixel-perfect conversion of the provided Figma design into a responsive Elementor-based WordPress website.

WooCommerce Integration

Integrated WooCommerce functionality for managing inventory listings, equipment presentation, and scalable product structures.

Advanced Custom Fields (ACF) Implementation

Custom ACF-powered backend structures for dynamic content management and flexible inventory control.

Modern UI/UX Implementation

A professionally designed interface featuring modern layouts, structured content flow, and visually engaging sections.

Elementor-Based Development

Built entirely using Elementor for flexible content management and future scalability.

Mobile Responsive Design

Optimized experiences across smartphones, tablets, laptops, and desktop devices.

SEO Optimization

Technical SEO setup and on-page optimization designed to improve search engine visibility and organic reach.

Performance Optimization

Website speed optimization, responsive improvements, and clean development structure for smooth browsing performance.
Stack

Technologies Used

icons8-wordpress-100
WordPress
icons8-elementor-96
Elementor
icons8-woocommerce-100 (2)
WooCommerce
Custom CSS
Custom CSS
Rank Math
Rank Math SEO
wp rocket
Wp Rocket
All in one securiy
All In One Security
Outcomes

Results Delivered

The final website provided Roadrunner Equipment with a modern and highly professional online platform capable of showcasing industrial equipment inventory, rental services, and financing solutions effectively.

The new platform now delivers a clean and user-friendly browsing experience while making inventory management and content updates easier through WooCommerce and ACF-powered systems.

By combining responsive design, SEO optimization, WooCommerce integration, ACF implementation, pixel-perfect Figma conversion, and performance-focused development, the website now serves as a strong digital platform for increasing customer trust and supporting long-term business growth.

Days to Deliver
0
96
PageSpeed Desktop
95
PageSpeed Mobile
On-Time Delivery
0 %
"DevHush successfully transformed our Figma design into a modern and highly professional website with powerful WooCommerce and ACF functionality. The website is visually impressive, easy to manage, and performs smoothly across all devices."
Julio Lopez
Founder, Lux Marketing
This project was built for an industrial equipment sales company focused on refurbished forklifts, inventory management, equipment rentals, financing solutions, and long-term customer support.

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Get In Touch

Need A Professional WooCommerce & ACF WordPress Website?

Whether you run an equipment business, industrial company, inventory platform, rental service, or product-focused brand, DevHush can help transform your Figma designs into a fully responsive and high-performing WordPress website.