WordPress Build

Custom Exteriors

Word Document to Elementor Development for a Home Remodeling & Exterior Services Website

DevHush designed and developed a custom Elementor website for Custom Exteriors, a home remodeling company serving Central Indiana. The project included 21 custom pages and featured a modern, conversion-focused design optimized for SEO, speed, and responsiveness across all devices.

Responsive design

Partner

Happy to Help Marketing

Project type

Home Remodeling

Durations

25 Days

Tech stack

WordPress & Elementor

Pages

21

Year

February 2026

About The Project

Custom Exteriors needed a complete website built from the ground up that would accurately represent its remodeling services while creating a trustworthy online experience for homeowners seeking renovation solutions.
Unlike many projects, the client did not provide an existing website design. Instead, they supplied written content in a Word document and relied on our team to handle the complete design strategy, page structure, user experience planning, and website development process.
Our objective was to transform the provided content into a modern and elegant website capable of showcasing multiple remodeling services while guiding visitors toward requesting estimates and consultations.
Using Elementor, we created twenty-one custom pages covering all major service categories, company information, service locations, FAQs, and lead generation opportunities. The final result is a professional website that balances strong visual design, service education, trust-building content, and conversion optimization.

Problem

The Challenge

The client required a complete website solution despite having no existing design framework.

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No Existing Website Design
The client only provided written content and required the entire visual design, structure, and user experience to be developed from scratch.
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Multiple Remodeling Services
The business offered a wide range of exterior and interior remodeling services that required clear organization and navigation.
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Trust & Credibility Requirements
Homeowners making remodeling investments require confidence in the contractor, making trust-building content a critical component.
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Lead Generation Goals
The website needed to effectively convert visitors into estimate requests and consultations.
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Performance Expectations
The client required a fast-loading website with excellent usability across desktop, tablet, and mobile devices.
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Search Engine Visibility
The website needed proper SEO implementation to support future organic growth and local search visibility.
Discuss

Content Planning & Website Architecture

Reviewed the provided Word document, organized service categories, and developed a complete site structure focused on user experience and lead generation.
scope Discuss 24 hours

Design & Elementor Development

Created a custom visual design and developed all website pages using Elementor while maintaining consistency across the entire website.
Discuss

Optimization & Launch Preparation

Implemented SEO best practices, optimized website performance, refined responsive layouts, and conducted quality assurance testing.
Approach

How we approached this

Our approach broke into three clean phases over 12 days:
Deliverables

What We Delivered

Word Document to Website Conversion Transformed written content into a fully designed and functional website.

Custom Elementor Development

Built the entire website using Elementor with custom layouts and styling.

21 Custom Pages

Created dedicated pages covering all remodeling and renovation services.

Exterior Remodeling Sections

Developed service showcases for roofing, siding, windows, decks, and exterior improvements.

Interior Remodeling Sections

Created pages for flooring, basement remodeling, and interior renovation services.

Service Area Coverage

Implemented location-focused content supporting local visibility.

FAQ System

Added structured FAQ content to improve user experience and SEO.

Lead Generation Optimization

Integrated estimate request forms and strategic conversion opportunities.

Responsive Development

Optimized all pages for desktop, tablet, and mobile devices.

SEO Optimization

Implemented technical SEO and on-page optimization best practices.

Speed Optimization

Enhanced website performance through image optimization and asset management.

Cross-Browser Compatibility

Ensured reliable functionality across all major browsers.

Easy Content Management

Built a scalable Elementor framework allowing future content updates and expansion.
Stack

Technologies Used

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WordPress
icons8-elementor-96
Elementor
Custom CSS
Custom CSS
Rank Math
Rank Math SEO
wp rocket
Wp Rocket
All in one securiy
All In One Security
Outcomes

Results Delivered

The completed website successfully transformed a collection of written content into a professional digital platform that effectively represents Custom Exteriors and its remodeling services.
The combination of modern design, organized service presentation, trust-building content, and conversion-focused layouts helps visitors quickly understand the company’s expertise and confidently request consultations or estimates.
With responsive development, SEO implementation, and optimized performance, the website delivers a seamless user experience across all devices while supporting long-term marketing and business growth objectives.
The final result provides Custom Exteriors with a scalable website capable of generating leads, improving online visibility, and strengthening its reputation throughout Central Indiana.

Days to Deliver
0
95
PageSpeed Desktop
92
PageSpeed Mobile
On-Time Delivery
0 %
"DevHush took our written content and transformed it into a professional website that exceeded expectations. The design is modern, easy to navigate, fully responsive, and clearly communicates our services. The entire process was smooth, and the final result gives us a strong online presence for future growth."
Todd Stadler
Founder, Happy To Help Marketing
Custom Exteriors is a Central Indiana-based remodeling company providing professional exterior and interior renovation services. Their focus on quality workmanship, customer satisfaction, and long-term value makes them a trusted choice for homeowners seeking reliable home improvement solutions.

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Need a Professional Remodeling or Contractor Website?

Whether you’re a remodeling contractor, roofing company, siding specialist, flooring contractor, home improvement business, construction company, or service provider, DevHush can create a high-performing website designed to generate leads and grow your business.