WordPress Build

SEO Uptick

 A Lead-Generation Website for an SEO Services Firm

DevHush built a custom WordPress site for SEO Uptick, an SEO services firm in DevelopROI’s portfolio. The build focused on clear positioning, conversion-optimized landing pages, and SEO best practices baked into every page.

Responsive design

Partner

DevelopROI

Project type

WordPress Build

Durations

12 days

Tech stack

Elementor

Pages

8

Year

2024

About the project

SEO Uptick is an SEO services firm serving small-to-medium businesses across [region/industry]. As a client of DevelopROI, they needed a website that would do more than describe their services — it needed to convert visitors into qualified leads, demonstrate SEO expertise through structure and performance, and establish credibility against larger competitors.

DevelopROI brought DevHush in to handle the WordPress execution while their team focused on copy strategy, branding, and lead generation positioning. The result was a fast, conversion-focused site delivered in 12 days under DevelopROI’s branding.

The project required tight collaboration: DevelopROI handled client strategy, copywriting, and design direction; DevHush handled the WordPress build, Elementor customization, performance optimization, and final QA. The client experience was seamless — they worked directly with DevelopROI throughout.

Problem

The challenge

SEO Uptick faced a familiar problem in the SEO services space: they had genuine expertise but their existing web presence didn’t reflect it. The old site was slow, generic, and converted poorly. For an SEO firm, that’s a credibility killer — if you can’t demonstrate web performance, why would clients trust you with theirs?
The specific challenges DevelopROI brought to DevHush:
icons8-speed-100
Speed mattered more than usual
PageSpeed scores would literally be checked by sophisticated prospects, so anything below 90/100 would damage credibility from the first impression.
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Conversion-focused, not portfolio-style
Most SEO firm sites are case study walls. SEO Uptick needed something that drove inquiries, not just showed work.
icons8-clock-100
Tight timeline
12 business days to design, build, and ship — including ongoing client revisions through DevelopROI’s project management.
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Future flexibility
The site needed to be editable by DevelopROI’s team for ongoing maintenance without custom code knowledge.
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SEO baked in, not bolted on
Schema markup, semantic HTML, clean architecture — everything done right from the start.
Discuss

Foundation (Days 1-3)

We worked with DevelopROI’s design and strategy team to translate their wireframes and copy into a WordPress structure that supported their conversion goals. This included template selection (custom Elementor build with select third-party widgets), information architecture, and performance baseline planning. We made all technical decisions through DevelopROI’s project management — they reviewed and approved each direction before we moved into build.
care plan

Build (Days 4-9)

Six days of dedicated Elementor work — building each section to spec, implementing the custom CSS DevelopROI’s design required, configuring forms with their preferred lead capture system, and running performance optimization in parallel with each build iteration. Daily updates went through DevelopROI’s Slack channel, visible to their entire team for review.
Discuss

QA & Handoff (Days 10-12)

Quality assurance across browsers (Chrome, Firefox, Safari, Edge), mobile responsiveness testing, PageSpeed optimization, SEO meta verification, and final accessibility checks. The site shipped to DevelopROI for their client review with full documentation for ongoing maintenance.
Approach

How we approached this

Our approach broke into three clean phases over 12 days:
Deleverables

What we built

A complete 8-page lead-generation site optimized for conversion and search performance:

Conversion-Optimized Homepage

Hero section with single primary CTA, social proof bar, service overview cards, and inline lead capture form. Designed to convert at first scroll.

Services Pages with Deep SEO Architecture

Each service has its own dedicated page with proper schema markup, internal linking, and conversion paths. Built to rank AND convert.

Mobile-First Responsive Design

98%+ mobile performance score. Custom mobile menu, optimized tap targets, fast page transitions.

Lead Capture System

Custom form integration with DevelopROI’s preferred CRM, including conditional logic and automatic email notifications.

Performance Optimizations

Custom CSS/JS minification, image lazy loading, font preloading, and CDN configuration. Final PageSpeed score: 94/100 desktop, 88/100 mobile.

Editable by DevelopROI's Team

Built with Elementor templates that DevelopROI can edit without touching code. Every text block, image, and section customizable through Elementor’s visual editor.
Stack

Technologies used

icons8-wordpress-100
WordPress
icons8-elementor-96
Elementor Pro
id5p9j3jJK_logos
WP Rocket
idTP_3_vZo_1778666906401
Rank Math SEO
Custom CSS
Custom CSS/JS
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Cloudflare CDN
gravity form
Gravity Forms
idBPsAoyzt_logos
Google Analytics
Outcomes

Results delivered

The site shipped on time, performed beyond expectations, and gave DevelopROI a clean handoff to the client.

The 12-day timeline held — no extensions, no excuses. DevelopROI’s strategy and design work translated into a working WordPress site their client could immediately use to generate leads. Performance scores exceeded the 90+ goal DevelopROI had set, and the site shipped with full documentation so DevelopROI’s team could maintain it ongoing.

For DevelopROI, this freed their team to focus on the next round of strategy work for SEO Uptick rather than spending senior team hours on WordPress execution. Standard outcome for a DevHush partnership — predictable WordPress delivery so the agency partner’s senior team can focus on what they’re hired for.

Days to Deliver
0
94/100
PageSpeed Desktop
88/100
PageSpeed Mobile
On-Time Delivery
0 %
"DevHush turned around the SEO Uptick build in under two weeks with PageSpeed scores that exceeded our expectations. Our client got a site that performs like an SEO firm's site should, and we got it without our team grinding through Elementor for a week."
Michael Bleier
Founder, DevelopROI
This project was built for DevelopROI, a Denver-based digital marketing agency.

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