WordPress Build

SEO Uptick

A Lead-Generation Website for an SEO Services Firm

DevHush built a custom WordPress site for SEO Uptick, an SEO services firm in DevelopROI’s portfolio. The build focused on clear positioning, conversion-optimized landing pages, and SEO best practices baked into every page.

Partner

DevelopROI

Project type

WordPress Build

Durations

12 days

Tech stack

Elementor

Pages

8

Year

2024

About the project

SEO Uptick is an SEO services firm serving small-to-medium businesses across [region/industry]. As a client of DevelopROI, they needed a website that would do more than describe their services — it needed to convert visitors into qualified leads, demonstrate SEO expertise through structure and performance, and establish credibility against larger competitors.

DevelopROI brought DevHush in to handle the WordPress execution while their team focused on copy strategy, branding, and lead generation positioning. The result was a fast, conversion-focused site delivered in 12 days under DevelopROI’s branding.

The project required tight collaboration: DevelopROI handled client strategy, copywriting, and design direction; DevHush handled the WordPress build, Elementor customization, performance optimization, and final QA. The client experience was seamless — they worked directly with DevelopROI throughout.

Problem

The challenge

SEO Uptick faced a familiar problem in the SEO services space: they had genuine expertise but their existing web presence didn’t reflect it. The old site was slow, generic, and converted poorly. For an SEO firm, that’s a credibility killer — if you can’t demonstrate web performance, why would clients trust you with theirs?

The specific challenges DevelopROI brought to DevHush:

Speed mattered more than usual

PageSpeed scores would literally be checked by sophisticated prospects, so anything below 90/100 would damage credibility from the first impression.

Conversion-focused, not portfolio-style

Most SEO firm sites are case study walls. SEO Uptick needed something that drove inquiries, not just showed work.

Tight timeline

12 business days to design, build, and ship — including ongoing client revisions through DevelopROI’s project management.

Future flexibility

The site needed to be editable by DevelopROI’s team for ongoing maintenance without custom code knowledge.

SEO baked in, not bolted on

Schema markup, semantic HTML, clean architecture — everything done right from the start.

Foundation (Days 1-3)

We worked with DevelopROI’s design and strategy team to translate their wireframes and copy into a WordPress structure that supported their conversion goals. This included template selection (custom Elementor build with select third-party widgets), information architecture, and performance baseline planning. We made all technical decisions through DevelopROI’s project management — they reviewed and approved each direction before we moved into build.

Build (Days 4-9)

Six days of dedicated Elementor work — building each section to spec, implementing the custom CSS DevelopROI’s design required, configuring forms with their preferred lead capture system, and running performance optimization in parallel with each build iteration. Daily updates went through DevelopROI’s Slack channel, visible to their entire team for review.

QA & Handoff (Days 10-12)

Quality assurance across browsers (Chrome, Firefox, Safari, Edge), mobile responsiveness testing, PageSpeed optimization, SEO meta verification, and final accessibility checks. The site shipped to DevelopROI for their client review with full documentation for ongoing maintenance.

Approach

How we approached this

Our approach broke into three clean phases over 12 days:

Deleverables

What we built

A complete 8-page lead-generation site optimized for conversion and search performance:

Conversion-Optimized Homepage

Hero section with single primary CTA, social proof bar, service overview cards, and inline lead capture form. Designed to convert at first scroll.

Services Pages with Deep SEO Architecture

Each service has its own dedicated page with proper schema markup, internal linking, and conversion paths. Built to rank AND convert.

Mobile-First Responsive Design

98%+ mobile performance score. Custom mobile menu, optimized tap targets, fast page transitions.

Lead Capture System

Custom form integration with DevelopROI’s preferred CRM, including conditional logic and automatic email notifications.

Performance Optimizations

Custom CSS/JS minification, image lazy loading, font preloading, and CDN configuration. Final PageSpeed score: 94/100 desktop, 88/100 mobile.

Editable by DevelopROI's Team

Built with Elementor templates that DevelopROI can edit without touching code. Every text block, image, and section customizable through Elementor’s visual editor.

Stack